It’s nothing new in the retail calendar, affects all retailers whatever their size and generates a considerable amount of analysis and debate. Planning for peak begins early in order to manage the pressure on order, fulfilment and delivery operations. This has intensified with the Black Friday peak just before the main Christmas peak. In 2015 Black Friday set several records with Amazon selling over 7.4m items and shoppers spending £3.3 billion from Black Friday through to Cyber Monday.
Online shoppers want convenience matched with the certainty of receiving the product when it is promised, and they also expect an effective returns process. Failure on any one of these impacts reputation and customer loyalty. So what are the options to improve the warehouse’s ability to cope in peak times? It often comes down to employing more people at peak times versus the cost of automating parts of the operation.
Our whitepaper covers the three most important things to consider when planning for peak:
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