November 2010

High speed sorting and automation

Consolidated, streamlined order fulfilment increasing efficiency and improving the delivery experience for Play.coms customers.

play logo


Design and install a bespoke high speed sorting and packing system

Ensure customers receive 1 parcel within UK large letter rate

Reduce labour costs and increase efficiency

Systems delivered

An intelligent automated solution incorporating hardware design, procurement and imio warehouse management software. imio is a suite of warehouse software modules able to seamlessly integrate with 3rd party systems. Managed via a single user interface (mobile or desktop) it is easy to use, requiring minimal training. With its multiple function modules it can be designed to meet any customer requirements.


At, imio drives a high speed sorting and packing system, integrating customer order information and product identification as well as all the appropriate conveyors and control systems. A new cardboard pack for the parcels was designed and a licence plate barcode was introduced to enable better order identification. The design incorporated new pack benches which were developed and modelled for the operators.

Intelligent warehouse software suite

Multiple product orders packaged in specially designed single carton

3000 cartons per hour wrapped and packed on two lines

Sortation machine sorts up to 14,000 items per hour

All cartons within or below UK large letter rate

Postal items electronically not manually sorted Case Study

PLAY Case Study

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